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STRATEGIZE

Gospel Insight

Communicate with purpose—not just words.

"Integrity is the core of our character. Without integrity, we have a weak foundation upon which to build other Christlike characteristics." —Elder Lionel Kendrick, "Christlike Communication"

As disciples of Jesus Christ, we must communicate honestly and lead with clarity and love. Ethical communication is foundational to Christlike leadership. This includes resisting the temptation to manipulate others with fallacies or misleading tactics, especially when trying to persuade. Ethical communicators inform to empower and persuade to invite—not to deceive.

Clarity builds trust. Credibility builds influence. Ethical communication builds both—and prepares you for Christlike leadership.

"Let no corrupt communication proceed out of your mouth, but that which is good to the use of edifying" (Ephesians 4:29).

Business professionals constantly switch between informative and persuasive modes:

  • Reporting a status update (informative)
  • Pitching a project idea (persuasive)
  • Delivering a procedural email (instructional)
  • Presenting a case to gain stakeholder approval (persuasive)

Knowing your communication purpose makes your writing clearer and more effective. Ethical communicators avoid spin, build trust, and align with both business standards and Christlike values. These skills transfer directly to your future roles—whether you're advising clients, leading teams, or building organizations.

Project Roadmap

You already did the heavy lifting of refining your Business Research Article topic with generative AI. Now, your goal is to craft a professional, persuasive case for why this topic matters and present it clearly in an Article Topic Proposal and Article Topic Email.

Why This Matters

These assignments give you the chance to practice vital business skills:

  • Frame a request clearly
  • Persuade others to agree
  • Defend your ideas
  • Communicate like a professional

That’s not busywork. That’s career prep.



Read the Textbook Chapter