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Formulation, Information, Persuasion, & Recommendation

The Strategic Approach

🎯 Objectives

This learning module should take you about 10-15 minutes to complete.
In this learning module, you will:
  • Understand the basics of communicating information
  • Identify the components of instruction documents
  • Deliver bad news
  • Persuade audiences
  • Identify logical fallacys

Overview

You learned in the ANALYZE lesson to meet your audience's needs. Once you understand who they are, you need to define what strategy to use. The main purposes in business communication are information, persuasion, and recommendation, all of which you will learn about in subsequent lessons.

Regardless of purpose, seek to forge and maintain relationships. By meeting your audience's needs, you will build goodwill.

Remember from the ANALYZE lesson that Nephi used language his audience could understand. He also knew his purpose:

"We talk of Christ, we rejoice in Christ, we preach of Christ, we prophesy of Christ, and we write according to our prophecies that our children may know to what source they may look for a remission of their sins...we speak concerning the law that our children may...look forward unto that life which is in Christ..."

Nephi's purpose was to persuade the Children of Israel to believe in Christ. If you know your purpose, you can find information that meet's your audience's needs.

READ the following textbook chapter

Complete this week's assignments

Canvas Assignments