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Research

Gospel Insight
“Beware lest ye are deceived; and that ye may not be deceived seek ye earnestly the best gifts…” —Doctrine & Covenants 46:8

In today’s flood of opinions, headlines, and AI-generated content, Christlike leaders must discern truth from error. That discernment requires spiritual sensitivity and disciplined study. As Elder Uchtdorf taught: “Never in the history of the world has it been more important to learn how to correctly discern between truth and error.”

Credible communication begins with credible research. In business—and in discipleship—truth is your most powerful asset.

Seek truth, test your assumptions, and cite your sources. You’ll build trust, sharpen your thinking, and develop the habits of a Christlike communicator and leader.

“If your eye be single to my glory, your whole bodies shall be filled with light... and comprehend all things.” —D&C 88:67

Rely on both your faith and your reasoning. Information literacy is not just an academic skill—it’s a spiritual and ethical discipline.

Project Roadmap

This lesson requires you to attend a research lab with the business librarian and complete a SIFT Report on one of the sources you plan to use in your article. You will put the source through the SIFT moves; rate the source’s credibility; provide a quotation from the source; paraphrase that quotation, summarize the source, and cite it accurately.

Why This Matters

These assignments help you build the research judgment you’ll need almost daily in your professional career. Being able to locate rock-solid statistics, quickly check genAI content for hallucinations, and judge between two competing claims? Vital.

As a bonus, you’ll get a boost on your business article research.

Information Literacy Videos


The first set of five videos prepares you for the Develop Information Literacy Skills Assignment
  • Choosing A Topic - MCOM 320

  • Finding Articles - MCOM 320

  • Search Strategies - MCOM 320

  • Evaluating Websites - MCOM 320

  • Publication Types - MCOM 320

Information Literacy Bias Videos


The second set of four videos teaches you to recognize and avoid confirmation bias, availability bias, backfire effect, and correlation/causation errors.
  • Confirmation Bias: No Need To Test My Hypothesis -- Cognitive Biases Series | Academy 4SC

  • This video helps you understand and avoid the availability heuristic.

    Availability Heuristic: It Must Be True If It’s On The Internet! -- Cognitive Biases Series | A...

  • Correlation vs Causation: The Missing Link - Reasoning Series | Academy 4 Social Change

  • This video helps you understand how to avoid the backfire effect.

    Backfire Effect: My Mind's Made Up - Cognitive Bias Series | Academy 4 Social Change



Read the Textbook Chapter